Calculating Net Profit on Trendyol: VAT, Commission, and Shipping
You are selling on Trendyol and customers are making payments. But that is not your profit. I have a very important question: What is your actual net profit? When calculated incorrectly, you might not even know you are making a loss.
In this guide, you will track where every penny goes when you make a sale on Trendyol.
Trendyol Profit Formula
It looks simple, but there are details in every step. Let's examine them in order.
1. Sales Price and VAT
Customers think they are paying 100 TL, but you don't get 100 TL. VAT is separated.
Example: Customer paid 100 TL.
VAT rate = 18%
What you get = 100 / 1.18 = 84.75 TL
VAT going to the state = 15.25 TL
Warning: Trendyol commission is calculated on the VAT-excluded price. This is a very important detail.
2. Trendyol Commission
Trendyol takes a percentage for the product you sell. This rate varies by category:
- Clothing / Shoes / Bags: 16-18%
- Electronics: 5-8%
- Home & Living: 13-15%
- Books / Library: 20%
- Sports & Outdoor: 14-16%
If you sell under Trendyol Plus, the commission can be much higher. Plus program participants pay 5-10% more commission.
Calculation: Sales Price (VAT excl.) × Commission Rate = Trendyol Commission
84.75 TL × 18% = 15.26 TL
3. Shipping Cost
Trendyol handles shipping, but you pay for it. Shipping costs consist of two parts:
- Standard Shipping: Product desi (size + weight) × unit price
- Desi Discrepancy: If defined desi is different from billed desi, you pay for the extra desi
Example: 4 desi product, unit shipping price 5 TL / desi:
Shipping Cost = 4 × 5 = 20 TL
But this might be the minimum shipping fee. If the product is heavier or larger than usual, Trendyol may bill more desis.
4. Return Rate and Cost
Customers make returns. Each return:
- Shipping expense (product comes back to seller, 50% of shipping fee is charged)
- Return processing expense (around 5% loss)
- Store rating drop (if return rate is high, rankings drop)
Example: 10% return rate on a 100 TL product:
Expected sales: 10 × 100 TL = 1000 TL
Expected loss from returns = 10 × 20 TL (shipping) + 10 × 5 TL (processing) = 250 TL
5. Real Profit Example
How does it look when it all comes together? Here is a full example:
Customer Paid: 200 TL
What You Get (VAT excl.): 200 / 1.18 = 169.49 TL
Trendyol Commission (15%): 169.49 × 0.15 = 25.42 TL
Shipping Cost (2 desi × 5 TL): 10 TL
Product Cost (COGS): 80 TL
Operating Expenses & Tax (8% expected): 169.49 × 0.08 = 13.56 TL
Net Profit = 169.49 - 25.42 - 10 - 80 - 13.56 = 40.51 TL
Customer paid 200 TL, but you made 40 TL profit. That is a 20% profit margin.
Hidden Costs
Store Rating Drop
If your return rate is high, your store score drops. When your score drops, Trendyol ranks your products lower in searches. This translates directly to lost sales.
Shipping Reclamation
If the customer claims they didn't receive the product and it was lost, you will receive refunds for the product, but you still lose the shipping and processing fees.
Payout Processing Period
When a customer makes a return, your money is not returned immediately. It can take 7–15 days. This can disrupt your cash flow.
Trendyol Profit Calculator: Step by Step
Use this formula to calculate product profit:
2. Calculate commission: VAT-excl. price × commission %
3. Add shipping: Desi × unit shipping price
4. Subtract cost: Product cost (COGS)
5. Taxes: 8-10% of net income
6. Return load: (Sales count × return rate × return shipping)
Strategies to Increase Profit
1. Minimize Desi Discrepancy
Make sure product dimensions are realistic. If product desi is incorrect and bills higher, you will pay extra shipping fees.
2. Lower Your Return Rate
Write clear and detailed product descriptions. Ensure photos are clear. Minimize instances where customers return products saying “not what I wanted.”
3. Keep Store Rating High
Reply quickly to customer questions. Ship packages quickly. This keeps your rating high and helps you rank higher in search results.
4. Price Optimization
Monitor your competitors. Adjust your price without losing your margin. If price drops, sales increase, and profit grows.
Automated Profit Tracking
Doing these calculations manually takes a lot of time and can lead to errors. Tools like Canly AI automatically calculate profit for every sale, letting you know instantly what you are earning and what you are losing.
Conclusion
Although calculating profit on Trendyol seems hard, it is easy to understand step by step. Remember:
- Commission is calculated on the price excluding VAT
- Shipping and returns represent high expenses
- If return rates are high, actual net profit drops drastically
- If store rating drops, sales fall and profit drops even more
If you want to maximize profit, price your products correctly, lower return rates, and keep store score high. These three things are the keys to a successful Trendyol seller.
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